Vinsani

Vinsani was looking for rapid improvement on its SERP results positioning on Google.co.uk as well sales conversions. The keywords were competitive and we had done our best to get the desired ranking on Google.co.uk.

Measured Steps:

Magento SEO and On Page Optimization
 

• We have done an extensive keyword research and prepared a very good keyword set for the website.
• We have also done an analysis of the website and have suggested various technical as well as non-technical refinement tips to the client.
• Removing the default title and place custom titles as well as Metadata.
• We have created titles and Meta tags for the home, category, subcategory pages and other pages of the website.
• We have suggested to implement proper H1 tag on the website.
• We have suggested for the implementation of the contents in the website pages.
• Create Robots.txt file for the website.
• Create Sitemap & RSS for the website.
• We have setup Google webmaster as well as Bing webmaster account for the website.
• Along with all these on-page activities, we have also done various off page activities including article and blog writing/posting, directory submission, social bookmarking as well as one-way link building.

Magento Template Optimization:
 

• Header tags optimization over the content by category, subcategory, products and other CMS pages of the website.
• Activating fast caching through the system.

Product Optimization:
 

• Image optimization for product pages.
• Implementing Meta tag pattern for product pages.

SMO Practice:
 

• Updating Facebook wall with regular posts.
• Increased Facebook Likes.
• Updating Twitter wall with regular tweets.
• Increased Followers.

The Result:

Due to our strategic SEO steps, within 3 months www.vinsani.com was headed to a great page rank on Google UK listing. The website has also experienced improved traffic flow.