PPC Campaign Management for Online Shopping Store - SGT Knots

About the Website:

The client's website is an online shopping store, where customers can buy boot laces, bracelets, necklaces, shock cord, survival cords, survival snares, training ropes, zipper pulls etc.

The Challenge:

The client wanted us to ‘optimize’ and ‘manage’ his existing Google AdWords PPC campaign. He actually desired to have maximum numbers of clicks/conversion within less spend.

Measured Steps:

We did in-depth analysis of the websites, their service as well as their competitors. Having completed the detailed analysis, we implemented various PPC optimization practices for the campaign:

• Keywords Research
• Campaign structuring
• Keywords categorization
• Ad copy creation
• A/B Testing
• Initial bidding for the keywords
• New campaigns setup
• Geo location setup
• Landing page mapping
• Creation of Ad Groups
• Bid Management
• Conversion tracking setup

The Result:

Our expert PPC team worked hard to produce outstanding results for the client's website like -

• Increased clicks
• Increased leads