Scintera

The Challenge:

Scintera is an Australian medical company dedicated to offering high quality and innovative wound management, skin health and vascular medical products to health professionals and consumers in Australia and New Zealand. It conforms to the standards of the ‘Medical Technology Association of Australia’ as well as a sincere and trustworthy company operating in two divisions - Scintera Medical and Scintera Consulting.

The challenge for the Synapse Interactive team was to help the site attain top pages for a list of highly competitive keywords.

The Response:

The online marketing team at Synapse Interactive banked on its experience of working with health and beauty industry and took strategized steps to ensure sustainable prominence of the client on web.

Our team initially formulated a promotional strategy keeping the client’s requirement as well as characteristics of major search engines in mind to attain the best possible results corresponding to website and its business.

We commenced with the campaign by analyzing the complete structure and layout of the website and suggested the steps as per SEO essentials so that all the pages of the website are recognized by search engines.

In addition to regular on-page and off-page optimization steps, we also participated in several SMO-specific practices to help businesses benefit from a comprehensive online presence.

The Result:

Although we are still working on the project, our sustained efforts laid so far have helped Scintera.com.au to benefit in:

• Improved search engine ranking on many competitive keywords

• Improved traffic inflow