Health Care Seeker

The Challenge
www.healthcareseeker.com is a Boonton-based US travel nursing agency helping professionals to shape their career in the field of travel nursing. This ‘Commission on Accreditation of Healthcare Organizations’ (JCAHO) certified organization is amongst the fastest growing travel agencies in the US. It has association with several hospitals and clinics around the US and enables them with uninterrupted services during staff shortage, increased census, or new service additions.

www.healthcareseeker.com arranges long-term temporary assignments for aspiring and professional travel nurses. It has association with some of the best pay masters in travel nursing industry. Apart from helping professionals in getting travel nursing jobs, healthcareseeker.com also helps travels nurses to stay informed about the latest needs and trends in travel nursing industry.

The client sought for support in increasing the popularity of the website. He wanted to have the website optimized for better PR and attract traffic via improved visibility and better ranking in major search engines.

The Response
The Synapse Interactive team initially planned and formulated a promotional strategy keeping the client’s requirement as well as characteristics of major search engines in mind to attain the best possible results corresponding to website and its business domain. We recommended steps to align the important sections of the website as per SEO essentials and incorporated all the pages in a manner that is recognized by search engines.

Once we were through with rendering the site with search engine friendly structure, our team of SEO experts undertook a thorough keyword analysis with which the website had to be ranked and followed it with a series of on-page and off-page optimization practices.

The Results
We achieved top page rankings in all three major search engines with some very competitive keywords. The task, considering the competitive business domain, was challenging and required not only dedicated efforts but also experience for right anticipation of search engine’s dynamism.

However, everything paid of well and the website has excelled in terms of:

• Incoming Traffic
• Ranking in all major search engines
• Registrations, and
• Return on investment (ROI)