TruConnection

About TruConnection:

TruConnection.com is a dating site directed towards people from Boston & New York. It provides a new approach to online dating, where the website allows its users to express themselves creatively through various artworks like writing, photography etc.

The Challenge:

TruConnection.com wanted rapid improvement on SERP results positioning om Google.com (US). Although the theme of the website is common, but it has a different approach towards the the business, so the task is a little tricky.

Measured Steps:

We took the challenge and have started taking some concrete steps. First we've done a comparative study about it's competitors and have taken out a list of competitive keywords. We've also suggested the client to develop few additional pages. Later we've also drafted keyword based content for them and have also developed Meta tags for them so that we can promote them on search engines.

In addition to these on page activities, we have also carried out few off page tasks like article and blog writing/publishing, directory submission, social bookmarking etc. our strategic Internet marketing solutions are helping TruConnection to reach it's desired SERP position. We are still in a process to optimize it to get better results.