News

The popular search engine, Google's most awaited AMP (Accelerated Mobile Pages) Project has finally been integrated into web index with effect from February, 2016. This AMP Project was formally proclaimed on 7th October 2015, with support from Google, Twitter, WordPress, several publishers and other companies as an approach to expand page speed & boast the ranking.

As we are aware that media consumption has changed a lot with the recent shift to mobile. For many, reading on the mobile web is a slow, clunky and frustrating experience. In order to improve this perception, AMP – an open source initiative is started. In other words, AMP Project is an initiative to improve the mobile web and enhance the distribution ecosystem. It is a new way to make web pages that are optimized to load instantly on users’ mobile devices. It grasps the open web, so you can make certain that your content shows up effectively over all platforms & apps.

Many of the giant publishers like The Huffington Post, Daily Mail, The Guardian, McClatchy, The Wall Street Journal and Vox Media etc are using the AMP HTML. Since AMP enhances load time and page speed, distributors & publishers that have AMP pages are sure to be preferred in query results.

Google shared this news at a press conference held at San Francisco. It talked about mobile page speed as a current ranking element. However, it didn't affirm this openly but repeated the significance of page speed. AMP is liable to be the most open approach to enhance page load times. In addition, it clarified that AMP wasn't the only way to accelerate the pages. They are still working on the interface and user experience for coordinating AMP pages. As of now they are performing a test site where you can check how AMP pages would show up.